Current Business Development NE United States at Bianchi USA
Current National Dama Program Coordinator at Bianchi Dama Ambassador Team
Current Bicycle Waist Pack Designer at Tough Traveler Ltd.
President Butts on Bikes Inc.
Former National Sales Manager at Ridley Bikes
Former National Sales Manager at Eddy Merckx Bikes
Former Managing Director/ Coach at HRRT
I started working in the bike industry when I was 18 years old. It started with a local shop in my area, simply unpacking and hanging clothes, then merchandising, then building 12 and 16 inch Kent bikes. Eventually that turned to sales, and service and then Management. 15 years later, I was Head of Operations, managing all aspects of 4 locations. I became a bike mechanic and ski technician. I attended management courses, sales clinics, city board meetings, and marketing classes. I studied and learned accounting and public relations. I analyzed broadcasting and print media to understand the market and the value of advertisement. I engrossed myself in commercial roofing, investments, employee rights, supply and freight. After 15 years, my portfolio grew.
Eventually I opened my own athlete focused Bike Shop and launched a formalized Bicycle Club Promotion Business, which transformed into one of the largest bike clubs in the Northeast US, hosting multiple bicycle races and events annually. I co-founded a non for profit, called Butts on Bikes, focused on getting more people into the sport.
I shifted focus a few years ago, connecting myself to top brands in the industry. This shift has allowed me to broaden my scale. To work as a representative in the industry bringing my knowledge bank to the local bicycle shop entrepreneur.
I started racing when I was 13 years old. My father, who is my greatest influencer introduced me to the sport. It was fun for me to find a freedom in the woods, the way the trail would come at me and then flow past. I loved the speed, the bruises, the blood. I loved the equipment. I push myself in anything I do, and this was no different. I found 24 hour racing, and loved the limits that racing solo took the body to. It was hardcore, it was survival. I entered several races, and it became not only finishing, it became, not stopping, pushing for speed, taking the podium stop. I became known as the fastest solo female in the nation for several years. I set a record for fastest female lap overall at every race I entered. I took to the world championships twice with a best 9th finish.
I took a few years off from top level competitive racing while my kids were born and just in school. I did not stop racing fully, still competing in several mountain bike stage races, 50 mile plus endurance trail runs, and fondo style events. I also focused on coaching athletes and kids to ride during this time.
In 2019, I want my love of pushing personal boundaries and exploration on the bike to be contagious. Check the calendar for a “Ride with a Dama” or “Ride with Heather” event. These events will be fun focused, full of surprises and made for participation!
24 Hour Solo World Championships, Whistler, B.C. - 9th Pr0 Woman - 2004
24 Hour Solo World Championships, Whistler, B.C.- 15th Pro Woman- 2003
BC Bike Race- 3rd Masters female, 13th overall
Breck Epic- 3rd- Duo Open
Xterra S.C. Trail Ultra 32 miler- 1st female, course record
24 hours of Snowshoe- 1st Elite/Pro Woman
24 Hours Cutler, 1st 5 person team, fastest solo female lap
24 Hours Big Bear, 1st Pro Female, fastest solo female lap
24 Hours Burn, 1st Pro Female, fastest solo female lap
24 Hours Old Pueblo, 1st Pro Female, fastest solo female lap
24 Hours of Killbuck Mountain Bike Race- 1st Woman Pro/Elite
24 Hours Allamuchy- 2nd Pro Female
24 Hours Temecula, 3rd pro female, fastest solo female lap
24 Hours Moab, 4th Pro Female
12 Hours Saratoga (On Road)- 1st Pro/Elite Female, 2nd Overall
Brazos Bend 50 mile Ultra Run- 4th female overall, 8:29
Fort Cinch 50 miles Ultra Run- 60 miles- 2nd female overall
Vermont 50 mile ultra run- 4th place female
Umstead 50 mile Endurance run- 2nd Female, 4th Overall